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Meet Flair

Your AI personal stylist.

Flair is an AI stylist that dresses you for real life. Tell it the occasion, the vibe, or the exact piece you want, and it puts together complete, shoppable outfits chosen to fit your body, your taste and your budget, using real products from connected stores.

Demo: Outfit for a wedding in Hawaii

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One sentence
is all it takes.

An occasion. A vibe. A specific piece. Just type what you're looking for, and we'll handle the rest 🔮

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Flair knows
what suits you.

Body shape, colorimetry, budget, location, and fashion trends. All shaping every recommendation in real time ⏰

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Real products.

Head-to-toe outfits or a single item, built from thousands of in-stock pieces at connected stores. Every suggestion is priced exactly as you'd find it on the retailer's site 🛍️

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Tap and
shop directly.

Each recommendation links straight to the product page at the connected retailer. You discover in Flair, buy securely on the store's own site, no markup, ever 🤝🏻

Frequently asked questions.

Flair is an AI personal stylist that helps you discover what to wear and where to buy it. Describe an occasion, a vibe, or a specific piece, and Flair creates personalized outfit recommendations tailored to your body type, style, and budget using products from partner retailers.
Every recommendation is shaped by your body shape and measurements, your colorimetry, your stated preferences, your budget, your location, current fashion trends and proven styling rules, combined with the intent behind your request. The more you tell it, the sharper it gets.
Flair can estimate your measurements from just two photos, then uses them to choose flattering cuts and proportions. You're always in control of the information you share.
There's a free tier, intentionally limited so we don't go bankrupt 😂 — 5 chat messages and 4 closet uploads. Enough to try Flair, not enough to live in it. Virtual try-ons and higher limits come with Flair Pro ($9.99/month): 30 chat messages, 30 try-ons, and 30 closet uploads each billing cycle. Either way, you only pay the retailer's normal price if you buy something.
Right now, mainly through Flair Pro, our optional $9.99/month subscription that unlocks more chats, closet items and try-ons each month. We're also in the process of joining affiliate partnerships with retailers, so that when those go live, buying a recommended item through a Flair link may earn us a small commission — never changing the price you pay. Recommendations are chosen to suit you, not to favour any particular retailer or plan. See our Terms & Conditions for the full disclosure.
Anytime, from your Apple ID or Google Play subscription settings — Flair doesn't handle billing directly. You'll keep Pro until the end of your current billing period, then your account reverts to the free lifetime limits.
On the retailer's own website. Flair takes you straight to the product page at the connected store, where you complete your purchase securely with them. Flair never handles your payment details.
General access opens August 6th. Add your email to the waitlist below and we'll let you know as soon as you can get started 💕

You're on the list.

General access opens August 6th