Legal
Last updated: 18 August 2026
This Privacy Policy explains how Flair Style, Corp. (“Flair”, “we”, “us”), collects, uses and protects your personal information when you use our website, mobile app and styling services (the “Service”). We've written it to be clear and human. By using Flair, you agree to the practices described here.
We collect only what we need to provide the Service, including account access, styling, avatar creation, closet features and virtual try-on:
Photos you upload or capture are used to provide styling features such as avatar creation, measurement estimation, closet item extraction, recommendations and try-on. Live virtual try-on also uses your camera while you are in that feature. We do not sell your photos, camera view, profile data, interests, activity or any other personal information. You can delete your account in the app or request deletion of your photos and account data by contacting hello@flairstyle.ai. Photos and camera views that include your face are covered in more detail in section 05, Face data.
Flair uses external AI services to generate avatar images, virtual try-on previews, live virtual try-on, styling recommendations and closet item extraction.
Photos you choose to share (selfies, body photos and closet photos) and your styling requests are sent to the Google Gemini API, and generated images may be processed by fal.ai for background removal. This includes creating virtual try-on images from your avatar and outfit photos. This data is sent only to generate the expected image or styling output for you. We do not permit Gemini or fal.ai to use this information for their own purposes, for advertising or to train their models.
Live virtual try-on is processed by Decart (Lucy). While you use that feature, your camera view — which may include your face and body — and product or garment images are sent to Decart so you can see the look on you in real time. Decart may use customer inputs and generated outputs to provide, maintain, improve, and develop its products and models, in accordance with its Terms and Privacy Policy. We do not sell your photos or camera view, and we do not use them for advertising.
Before any photo, camera view or styling request is first sent to an AI service, the app asks for your explicit consent.
Some Flair features work with photos or a live camera view that include your face. This section explains what face data we collect, all of the ways we use and disclose it, how long we keep it, and how you can delete it or withdraw your consent.
Collection and uses. When you create your avatar, you take or upload a selfie (a photo of your face) and body photos. We use these photos, and the avatar and try-on images generated from them, to create your personal avatar, generate virtual try-on previews and provide the styling features described in this policy. Live virtual try-on also uses your camera while you are in that feature, which may show your face and body. We do not extract facial geometry, faceprints or any other biometric identifiers from your photos or camera view, and we do not use face data for identification, face recognition, advertising, marketing or any other purpose.
Sharing. Your face photos are stored securely on our servers hosted on Amazon Web Services in the United States. To generate your avatar and virtual try-on previews, they are shared with the Google Gemini API only to generate those results, and generated images may be processed by fal.ai for background removal. During live virtual try-on, your camera view and product or garment images are sent to Decart (Lucy). Gemini and fal.ai process this data on our behalf and may not use it for their own purposes, for advertising or to train AI models. Decart may use customer inputs and generated outputs to provide, maintain, improve, and develop its products and models, in accordance with its Terms and Privacy Policy. We never sell face data and never share it with anyone else except as required by law.
Retention. We keep your face photos and the avatar images generated from them only for as long as your account is active, so that the app can continue to show your avatar and try-on results. They are deleted immediately when you delete your account, with no grace period. The live camera view is sent to Decart while you use live try-on; we do not keep a recording of that live session on our servers.
Deletion and withdrawing consent. The app asks for your explicit consent before any photo or camera view is first sent to an AI service. You can revoke that consent at any time in the app under Account → Withdraw AI consent — Flair will then send no further photos or camera views to AI services unless you consent again. To delete your face data, delete your account in the app (Account → Manage account → Delete account) or email hello@flairstyle.ai. Deletion removes your photos and avatar images from our active systems immediately.
On iOS, Flair may ask for your location while you use the app so we can look up the local weather with Apple WeatherKit. We use this only to suggest outfits that fit the conditions. We do not use location for advertising, sell it, or track you over time.
When weather is available, current weather information — such as temperature — may be sent with your chat messages to Flair. Your precise location stays on your device and is not sent to our servers. Apple receives the location needed to return weather data, and does not link that request to your identity.
If you decline location access, chat and the rest of the app still work; recommendations simply won’t take the local weather into account. This weather feature is currently available on iOS only.
Flair is in the process of joining affiliate programs with retail partners. Where an affiliate relationship is active, when you click a recommended product and visit that retailer, an affiliate network or retailer may use a cookie or tracking identifier to attribute that traffic to Flair. If you make a purchase after coming from Flair through an active affiliate link, we may receive a small commission at no extra cost to you and without any extra markup. These third parties process data under their own privacy policies, which we encourage you to review.
When you join our waitlist on the website, we use Cloudflare Turnstile (invisible mode) to help detect automated abuse. Turnstile runs in your browser and may process technical signals such as your IP address, browser characteristics and information about the page you are visiting. We do not use Turnstile for advertising or to build marketing profiles.
Cloudflare processes this data to provide bot-protection services to us. For details on how Cloudflare handles Turnstile data, including Cloudflare’s role as processor and controller for certain processing, see the Cloudflare Turnstile Privacy Addendum.
If you block scripts or connections to challenges.cloudflare.com, you may not be able to complete the waitlist form even though other parts of the site still work.
We use PostHog, a product-analytics provider, to understand how the app is used and to improve it. PostHog processes usage events (such as screens viewed and features used), basic device information and a general location derived from your IP address, linked to your Flair account. This data is processed on PostHog’s US infrastructure. We do not use it for advertising or to build marketing profiles. You can request deletion of this data by contacting hello@flairstyle.ai.
If you choose to subscribe to Flair Pro, your payment is made directly through the Apple App Store or Google Play — Flair never receives or stores your card number or other payment account details. We use RevenueCat to manage subscription status and entitlements across platforms. RevenueCat receives a device or account identifier along with your subscription product, purchase and renewal dates and transaction identifiers from Apple or Google, so that we can unlock the correct usage limits on your account.
We use this data only to manage your subscription entitlements and for related customer support and financial reporting. For details on how Apple or Google handle your payment information, see their respective privacy policies.
We do not sell your personal information, including your photos, profile data, interests or product activity. We share data only with:
We keep your information for as long as your account is active or as needed to provide the Service, and thereafter only as required for legitimate business or legal purposes. Waitlist email addresses are kept until you ask us to delete them or they are no longer needed for launch communications and related administration.
You can delete your account from within the Flair app. Account deletion immediately deletes your account data and photos from our active systems. We do not apply a grace period.
Depending on your location, you may have the right to access, correct, export or delete your personal data, to object to or restrict certain processing, and to withdraw consent. You can delete your account in the app and control camera and location access in iOS Settings. To exercise other rights, contact us at hello@flairstyle.ai.
We use reasonable technical and organisational measures to protect your information. No method of transmission or storage is completely secure, but we work to safeguard your data and to limit access to it.
Flair is not directed to children under 16, and we do not knowingly collect their personal data. If you believe a child has provided us information, please contact us and we will delete it.
We may update this Privacy Policy from time to time. We'll revise the “Last updated” date above and, where appropriate, notify you of significant changes.
Questions or requests about your privacy? Email us at hello@flairstyle.ai.